Course overview
Discover the foundations of innovation and entrepreneurship through this practical online course. You will explore how entrepreneurial thinking and innovation work together to create value, drawing on models and frameworks used by startups and leading organisations. The course introduces key concepts such as design thinking, business models, product–market fit, customer engagement, and open innovation, with insights inspired by Silicon Valley’s innovation ecosystem.
What you will learn:
- Fundamentals of innovation and entrepreneurship.
- Entrepreneurial thinking and the Silicon Valley startup model.
- Market analysis, customer insights, and customer engagement.
- Design thinking and business model development.
- Product–market fit and go-to-market strategies.
- The role of open innovation in modern businesses.
- Basics of entrepreneurial finance and venture growth.
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