Álvaro Suárez, Co-founder and CEO of WAIIS, an Industrial Engineer with an MBA, has over a decade of experience in corporate innovation at Bosch Home Appliances. Roles have spanned from customer service to radical disruptive innovation. As CEO of a Joint Venture between Bosch and Puig, a personalized digital ecosystem in fragrance was brought to market, receiving recognition as the biggest global fragrance innovation by the industry.

Founded four companies in the fields of fragrance, food, and mobility. Specialization in mobility led to the creation of WAIIS, a pioneering solution that makes daily car travel affordable and efficient by blending ride-sharing and carpooling into the first EU marketplace of its kind. Passionate about innovation and dedicated to advancing multiple industries through expertise and fresh "outsider" industry ideas combined with hyper-fast learning once tackling and starting to build something for an industry.