Course overview
Learn how to turn promising ideas into viable business opportunities with this course. Explore practical tools for understanding customer needs, shaping value propositions, and developing effective business models, including the Business Model Canvas and Value Proposition Canvas. The course also introduces new product development, open innovation, and design thinking to help participants develop customer-focused solutions and identify opportunities for sustainable growth.
What you will learn:
- Business Model Canvas and Value Proposition Canvas for analysing business models.
- Value networks, customer interfaces, and economic models.
- Principles and stages of new product development.
- Open innovation approaches for developing new opportunities
- Design thinking methods for creating customer-focused solutions.
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