Course overview
Discover the key ideas shaping innovation and business in today’s digital economy. This course brings together two complementary areas, introducing current developments in the digital economy alongside the principles and practices of innovation management. Participants will explore how digital transformation, emerging technologies, and innovation processes influence organisations, markets, and opportunities for creating value.
What you will learn:
- Key concepts and characteristics of the digital economy.
- Emerging digital technologies and their impact on organisations and markets.
- Principles and processes of innovation management.
- Approaches to developing, managing, and implementing innovation.
- Connections between digital transformation, innovation, and value creation.
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