Employer Branding Essentials in the Raw Materials Sector

This course introduces evidence-informed employer branding approaches tailored to the raw materials industry, helping participants understand sector-specific talent challenges, identify credible employer-brand themes, and develop compelling Employer Value Propositions (EVPs). Through practical methods for gathering evidence, defining workforce priorities, and adapting messages to different talent groups, learners will build the skills to strengthen employer-brand communication and support future workforce needs. 

What you will learn:

• Principles and strategic importance of employer branding for talent attraction and retention. 
• Key talent challenges and employer-branding themes across the raw materials value chain. 
• Approaches to evaluating employer-brand messages using evidence and sector-specific insights. 
• Methods for identifying workforce priorities and gathering evidence for an Employer Value Proposition. 
• Principles for developing credible, relevant, inclusive, and evidence-based EVPs. 

Follow the ‘go to course’ and sign up!