Overview

Overview

This learning pathway provides startups with the essential digital marketing, business communication, and strategic innovation skills needed to scale successfully. By exploring the intersection of digital transformation, branding, and stakeholder engagement, you will gain the expertise to position your startup effectively, attract investment, and build meaningful connections with customers, policymakers, and industry leaders. 

Potential career paths include, but are not limited to, roles in startup leadership, marketing strategy, business development, and UX design. You could become a startup founder, marketing strategist, business growth consultant, or UX-driven product developer. There is no right or wrong way to take this pathway—it can be completed at your own pace, allowing you to tailor your learning journey to your business needs and growth goals. 

Key skills that you can develop through this pathway include: 

  • Digital Transformation: Learn how to implement sustainable digital strategies that support business growth and long-term success. 
  • Marketing Strategy: Develop customer-centric marketing approaches to strengthen your startup’s brand and drive audience engagement. 
  • Business Communication & Stakeholder Engagement: Gain the ability to connect with investors, policymakers, and customers to foster collaboration and secure strategic partnerships. 
  • User-Centred Innovation: Understand how UX research and behavioural insights can help shape more accessible, inclusive, and market-driven products or services. 

Courses (3)

The pathway includes the following three modules:

  1. Course ・ Beginner ・ 0-4 hours ・ Free Sustainable Digital Innovation (Digital)

    Not started
  2. Course ・ Intermediate ・ 8-20 hours ・ Free Marketing Strategy for Entrepreneurs (Digital)

    Not started
  3. Course ・ Beginner ・ 8-20 hours ・ Free User Experience for Inclusive Cycling in Cities (Urban Mobility)

    Not started
  • Level: Intermediate
  • Total hours: 8-24 hours
  • 100% Online
  • Mode: Asynchronous
    Learn on your own time, without a precise schedule.
  • Language(s): English
  • For who: General public, Professionals

Why choose this path?

Practical Knowledge

Complete this pathway to gain essential digital marketing, business communication, and strategic innovation skills for scaling your startup successfully. Register with us for free to track your progress and earn a digital badge to showcase your expertise and commitment to innovation.

Industry experts

Learn from the best in the field with courses led by experienced professionals who bring years of industry expertise and insights to the learning experience.

Flexibility

Enjoy the flexibility to learn at your own pace with 24/7 access to materials. Whether you prefer to study early in the morning or late at night, the learning path is always available to fit your schedule.

Comprehensive content

Follow a well-structured learning path that covers all essential topics, ensuring a thorough understanding of the subject matter.

Frequently Asked Questions

What is a Learning Path?

A Learning Path is a structured sequence of courses designed to help you develop specific skills or knowledge in particular areas. It guides your learning journey step by step, ensuring you build on previous courses and progress toward a clear goal, whether for personal growth or professional development. 

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