Startup Growth: Digital Marketing Strategy & Business Communication for Startups

Overview

This learning pathway provides startups with the essential digital marketing, business communication, and strategic innovation skills needed to scale successfully. By exploring the intersection of digital transformation, branding, and stakeholder engagement, you will gain the expertise to position your startup effectively, attract investment, and build meaningful connections with customers, policymakers, and industry leaders.

Potential career paths include, but are not limited to, roles in startup leadership, marketing strategy, business development, and UX design. You could become a startup founder, marketing strategist, business growth consultant, or UX-driven product developer. There is no right or wrong way to take this pathway—it can be completed at your own pace, allowing you to tailor your learning journey to your business needs and growth goals.

Key skills that you can develop through this pathway include:

Digital Transformation: Learn how to implement sustainable digital strategies that support business growth and long-term success.
Marketing Strategy: Develop customer-centric marketing approaches to strengthen your startup’s brand and drive audience engagement.
Business Communication & Stakeholder Engagement: Gain the ability to connect with investors, policymakers, and customers to foster collaboration and secure strategic partnerships.
User-Centred Innovation: Understand how UX research and behavioural insights can help shape more accessible, inclusive, and market-driven products or services.

Courses (3)

The pathway includes the following three modules:

Course ･ Beginner ･ 0-4 hours ･ Free Sustainable Digital Innovation (Digital)

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In fast-growing startups, integrating digital transformation with sustainability is key to long-term success. This course supports entrepreneurs with the skills to align business strategy with sustainability goals, leveraging digital technologies to enhance operations, optimize resources, and stand out in the market. Through practical tools and methods, you’ll learn to tackle sustainability challenges, drive innovation, and develop scalable, responsible business models—ensuring your startup thrives while making a positive impact.
Skill set:
High level skills:
- Strategic Digital Leadership
- Sustainable Innovation Management
- Systems Thinking
Unique skills:
- Analyse Life Cycle Assessment
- Ethical & Responsible Decision-Making
- Manage Stakeholder Engagement in Digital Innovation
Language(s): English
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Course ･ Intermediate ･ 8-20 hours ･ Free Marketing Strategy for Entrepreneurs (Digital)

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This course is designed to help build a strong marketing foundation and drive growth. You’ll gain the skills to analyse customer needs, implement effective segmentation and positioning strategies, and develop tactics to successfully close deals. Focusing on modern digital marketing techniques and experimental approaches, this course helps entrepreneurs with the tools to scale their startups and stand out in a competitive market. By the end of this course, you’ll be prepared to drive targeted marketing efforts and expand your market presence effectively.
Skill set:
High level skills:
- Customer-Centric Decision Making
- Entrepreneurial Growth Strategies
- Strategic Digital Marketing Planning
Unique skills:
- Marketing Segmentation
- Storytelling & Narrative Building
Language(s): English
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Course ･ Beginner ･ 8-20 hours ･ Free User Experience for Inclusive Cycling in Cities (Urban Mobility)

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This course helps startups develop user-centred solutions by teaching essential User Experience (UX) methods. You'll learn how to design with inclusivity in mind, addressing the diverse needs of different user groups. By applying these techniques, you’ll be able to create more accessible and engaging products or services. The skills gained are highly transferable and can be applied across various industries to improve customer experiences and drive innovation in your field.
Skill set:
High level skills:
- Behavioural understanding for Market Positioning
- Communication & Negotiation
- Inclusive & Accessible Design
- User-Centred Innovation
Unique skills:
- Analyse Life Cycle Assessment
- Ethical & Responsible Decision-Making
- Manage Stakeholder Engagement in Digital Innovation
Language(s): English
Show details Go to course

Frequently Asked Questions

What is a Learning Path?

A Learning Path is a structured sequence of courses designed to help you develop specific skills or knowledge in particular areas. It guides your learning journey step by step, ensuring you build on previous courses and progress toward a clear goal, whether for personal growth or professional development.

Are the courses on the Learning Path self-paced?

Yes, the courses on the Learning Path are self-paced and asynchronous, meaning you can take them whenever it suits your schedule.

Do I need to complete the courses in a specific order on the Learning Path?

You can complete the courses in any order that suits you. However, you will only unlock your digital badge upon completing the entire pathway.

What will I get at the end of the Learning path?

At the end of the Learning Path, you will receive a digital badge to showcase your achievement on your professional and social channels. However, to track your progress and receive the badge, you will need to register with us.

Intermediate ･ 8-20 hours ･ Free Designing the Cycling City

Beginner ･ 20 - 48 hours ･ Free Waste Management and Critical Raw Materials

Beginner ･ 8-20 hours ･ Paid Reclaiming the Street for Livable Urban Spaces

Intermediate ･ 4 - 8 hours ･ Free Innovation in Arable Farming: Technologies for sustainable farming system

Beginner ･ 8-20 hours ･ Free Farm to Fork: Sustainable Food Production in a Changing Environment

Beginner ･ 24 months ･ Free Flourishing Business Model Design Micro Certificate Course for Enterprises & Communities

Beginner ･ 8-20 hours ･ Paid Circular Economy - Sustainable Materials Management

Intermediate ･ 4 - 8 hours ･ Free Bringing Urban Nature Into the Cities of Tomorrow

Advanced ･ 4 - 8 hours ･ Free Creating Ethical and Sustainable Cities at the Local Level

Beginner ･ 4 - 8 hours ･ Free Data Science for Business Innovation

Beginner ･ 0-4 hours ･ Free Blockchain for the Decision Maker

Intermediate ･ 4 - 8 hours ･ Free Robotics and the Circular Economy

Intermediate ･ 0-4 hours ･ Free E-waste and the Circular Economy

Intermediate ･ 20 - 48 hours ･ Free Training Robot for Ultrasound

Learning Path Startup Growth: Digital Marketing Strategy & Business Communication for Startups

Overview

Overview

Key skills that you can develop through this pathway include:

Courses (3)

Course ･ Beginner ･ 0-4 hours ･ Free Sustainable Digital Innovation (Digital)

Skill set:

Course ･ Intermediate ･ 8-20 hours ･ Free Marketing Strategy for Entrepreneurs (Digital)

Skill set:

Course ･ Beginner ･ 8-20 hours ･ Free User Experience for Inclusive Cycling in Cities (Urban Mobility)

Skill set:

Why choose this path?

Practical Knowledge

Industry experts

Flexibility

Comprehensive content

Frequently Asked Questions

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