Overview
This learning pathway provides startups with the essential digital marketing, business communication, and strategic innovation skills needed to scale successfully. By exploring the intersection of digital transformation, branding, and stakeholder engagement, you will gain the expertise to position your startup effectively, attract investment, and build meaningful connections with customers, policymakers, and industry leaders.
Potential career paths include, but are not limited to, roles in startup leadership, marketing strategy, business development, and UX design. You could become a startup founder, marketing strategist, business growth consultant, or UX-driven product developer. There is no right or wrong way to take this pathway—it can be completed at your own pace, allowing you to tailor your learning journey to your business needs and growth goals.
Key skills that you can develop through this pathway include:
- Digital Transformation: Learn how to implement sustainable digital strategies that support business growth and long-term success.
- Marketing Strategy: Develop customer-centric marketing approaches to strengthen your startup’s brand and drive audience engagement.
- Business Communication & Stakeholder Engagement: Gain the ability to connect with investors, policymakers, and customers to foster collaboration and secure strategic partnerships.
- User-Centred Innovation: Understand how UX research and behavioural insights can help shape more accessible, inclusive, and market-driven products or services.
Courses (3)
The pathway includes the following three modules:
Course ・ Beginner ・ 0-4 hours ・ Free Sustainable Digital Innovation (Digital)
Course ・ Intermediate ・ 8-20 hours ・ Free Marketing Strategy for Entrepreneurs (Digital)
Course ・ Beginner ・ 8-20 hours ・ Free User Experience for Inclusive Cycling in Cities (Urban Mobility)